Project - Brand Design
Created and branded a comic book company. The final deliverable for this part of the project is a brand guide that consists of, A brand statement, the isolated word marks, an inspiration board, typography rules, color rules, logo mockups.
Research and Inspiration
A name and theme for the company were chosen — Super Saga with a Fantasy and Superhero theme. Several inspiration photos were gathered and research on several important demographic and consumer points for the company was collected
Fantasy Research
Main age range of 18–35
Balanced Gender interest, leans more male
Value Imaginative and complex stories
Enjoys escapism through world building
Super Hero Research
Main age range of 18–35
Mostly male dominated
Mainstream values
morally black and white story telling.
Enjoys action packed stories
Can have some traditional fantasy elements
Sketching
Several iterations and ideations of a wordmark and logo were made. Main themes of the company and several different applications of the designs were kept in mind while crafting designs.
Color Pallet
After 2 variations of a wordmark(horizontal and vertical) were chosen, ideation and experimentation with color began.
Typeface Ideation
Several type faces were tested before two final typefaces were chosen.
Final Deliverable
Project - Story Writing and Character Designs
The goal of this part of the project is 2 create a general story outline and 2 character designs that fit the theme and brand of Super Saga.
Story Draft
Using the general framework of the hero's journey, a general story draft was created that also included 2 fairly in-depth character description drafts.
Sketching
Sketched character designs for the story. 2 sketches were chosen and finalized.
Final Deliverables
